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Mexico’s unique travel agency that offers a hybrid online-offline experience where customers search for their trip on Viajamex’s website and complete their booking via telephone. The Company´s business model breaks down the barrier of online payment insecurity in Mexico where travel comprises over 36% of total e-commerce sales however 72% of the population prefer purchasing offline for security purposes. The company primarily targets customers of C/D socioeconomic status who are particularly reluctant to buy online.

 

 

Partnered in: 2013

Industry: Consumer Digital

Founder: Marina Robles