Carrot is Mexico’s first car sharing service that provides automobile reservations to members, billable by the hour or day, through a seamless process. Members pay a monthly membership fee in addition to car reservation charges which include gas and insurance. The Company officially launched in June 2012 after running a successful pilot program, with an 18-car fleet in 16 locations around Mexico City. Carrot’s service is the first of its kind in Mexico, giving rise to an agreement with the Mexico City government for special parking permits, access to electric cars, and free advertising for Carrot. 



Partnered in: 2012

Industry: Mobility

Founders: Jimena Pardo and Diego Solórzano (🌐)

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