ALLVP unveils new brand identity in collaboration with 23 Design.


September 29, 2016

ALLVP launched a new visual brand marking a significant milestone for the firm that has accomplished over 5 years as Mexico’s first institutional seed fund and early venture capital firm at the heart of the country’s entrepreneurial ecosystem. ALLVP’s new brand identity is representative of the fund’s vision and ambition for the future using a contemporary, bright and minimalistic design concept created by the firm along with the visionary 23 Design team.

The new logo consolidates ALLVP’s position as one of Latam’s most active VC firms at the forefront of new technology and innovative solutions across a number of fast-growing sectors. “Our new visual identity embodies ALLVP’s core values built around imagination, discipline and performance, and better reflects our dedication to supporting founders with a bright, bold and disruptive vision of the future”, says ALLVP Managing Partner, Fernando Lelo de Larrea.

About 23 Design   


Cesar Salazar and Lulo partnered to found 23, a team that provides collective expertise through Design Services to support startups, local and global companies in the process of designing and iterating digital products. Unlike most design studios and advertising agencies, 23 is conscious that businesses do not need award-wining design, they need Design that works, they need Design that understands their Vision, Design that makes a Difference: Revolutionary Design.


More about our rebranding


ALLVP’s brand concept                                                                                                        

Our Brand Refresh, A lesson on why brands matter and how we got the best out of ours. – Federico Antoni, Medium